Logo + Branding + Art Direction + Collateral + Event Design
Masquerade is a juried art event that supports Arts at the Center, a Parma Hospital Auxiliary fundraising event. The goal is to increase attendance as the proceeds help fund community health and wellness initiatives.
The concept and design for Masquerade balances striking visuals and vibrant typography to create eye-catching appeal and a festive mood while communicating the evening's events and piquing interest in participation.
The Masquerade event helped raise over $8,000 for community health and wellness.
invitation, front and back
reply card and event ticket
social media artwork
Bay Village ECPTA
Logo + Branding + Website Design Publicity + Collateral + Art Direction Social Media + Event Design
The Bay Village Early Childhood PTA seeks a new look logo that represents the mission of the organization, appeals to parents and children, and balances a contemporary yet playful look.
Logo + Branding The logo utilizes the classic ABC blocks that children love playing with (and mothers love picking up), in a sophisticated contemporary color palette with a playful, yet clean typeface giving the organization a new look for 2014.
Website Design A new website that looks clean and contemporary, while also being easy to navigate is designed. It is built using a web-based platform that allows multiple members the ease of making edits. A sweet result: a 40% cost savings is achieved by restructuring the budget and selecting a new hosting service and email provider.
Event Publicity + Design Events materials – from social media graphics to publicity releases – are given a fresh, updated look using the new logo and brand guidelines. A 50% increase is noted in new member attendance at the annual Open House compared to previous years.
Bay Village Early Childhood PTA logo
new website design
open house publicity release
open house social media graphic
Casino Royale 2014
Logo + Branding + Art Direction + Collateral + Event Design + Production Roll the dice! Casino Royale is the Parma Hospital Health Care Foundation's annual 2014 fundraising event. An entertaining, yet elegant design that turns heads and draws a crowd to advance the Foundation's philanthropic mission is developed.
Logo + Branding An event logo is developed that coordinates with the organization’s current logo. Event brand guidelines include a royal purple and metallic gold color palette, that is implemented in the event ballroom design.
Comprehensive Collateral An innovative, dice shaped invitation with die-cut holes that gives a glimpse of the inside panel’s royal purple color is created to dazzle the recipient. Save the date mailers, event programs, and sponsorship support materials are also designed to add that extra elegant touch.
save the date mailer
invitation: dice shape featuring die-cut holes that show off the inside royal purple
front and back of invitation
Forest City Brewery
Logo + Branding + Website Design + Email Marketing + Art Direction Forest City Brewery is a Cleveland-based microbrewery seeking a logo identity that honors the original early 1900s brewery and celebrates its 2014 modern revival.
Logo + Branding The logo design fuses classic traditionalism and clean modernism with thoughtfully balanced serif and sans serif typography. The "O" is created with an illustrated hop icon that is artistically relevant to the mission of the brewery and also serves as an independent branding icon.
Vibrant green is utilized to represent the sustainability practices and hop plant color while complementing the classic black background.
Email Marketing An email marketing campaign was created to encourage supporters to contribute to Kickstarter and help fund the microbrewery. All three newsletters had open rates at 52.2% + (industry average is 22.4%). The email campaign was integral to achieving and surpassing the $22,000 Kickstarter goal in just 30 days.
email marketing campaign
Logo + Branding + Campaign + Art Direction + Collateral + Production The 50th Anniversary of Parma Hospital celebrated a half-century of the independent, community hospital and its commitment to the community.
Logo + Branding The concept and design uses a rich, metallic gold color to create a celebratory and timeless feel. A contemporary design incorporating the 50th branding elements gives the pieces a modern feel, while balancing the historic building photos.
Print + Digital Collateral The conceptual treatment is cohesively applied throughout comprehensive event campaign marketing collateral: advertising (print and digital), invitation set, program, and event artwork.
The celebration's invitation uses a custom fold to convey elegance and excitement, and entice the recipient to be part of the celebration and attend this special event.
save the date post card: front and back
invitation: envelope and front of invitation
inside of invitation with custom fold
event pull-up banner
online website banner ad
Art Direction A few of my favorite design projects...
Madonna holiday card: front and back
baby shower invitation: front and back
clam bake invitation
Casino Royale 2010
Logo + Branding + Collateral + Art Direction + Event Design Design created for the Parma Hospital Foundation's annual charitable event, to help benefit its philanthropic mission. Guests enjoy fine cuisine, cocktails, entertainment and casino-style gaming – an event fit for James Bond.
Logo + Branding The concept and design for this event fuse elegance and prestige to evoke a feeling reminiscent of the famous Casino Royale in Monte Carlo.
Print + Digital Collateral The conceptual treatment is cohesively applied throughout comprehensive event campaign marketing collateral: advertising, invitation set, event program, event signage, raffle promotion and sponsorship support.
Casino Royale helped raise over $30,000 for the Parma Hospital Health Care Foundation's philanthropic mission.
front, inside and back of invitation
reply envelope, reply card and insert card
program cover, front and back
event pull-up banner
Data Collection + Information Design + Illustration
Code Stemi Code Stemi, saves millions of heart attack sufferers every year but can be difficult to explain – infographics are the solution. Information driven design and illustration create an effective visual explanation that is information rich and visually appealing. As a social media posting, this is a popular post to share, especially during February, American Heart Month.
Consumer Reports Consumer Reports ranks Parma Hospital highly in surgery ratings – a great honor that needs to be promoted. By designing a visually stimulating and contemporary look, this ad stands out in newspapers and is widely shared across social media.
social media posting
Logo + Art Direction + Collateral Harvest Moon is a fall fundraiser combining a golf outing and evening party. As a new event, it is important to explain the combination of an afternoon golf scramble and an evening party. The logo and design incorporates rich fall colors and modern informative icons while adhering to the Parma Hospital Foundation's brand standards.
Comprehensive print collateral designed for 2011's Harvest Moon and the Foundation's 2012 fundraiser helped successfully net 200% over previous years.
invitation: front, inside and back
Flu Shot Campaign
Logo + Art Direction + Illustration + Information Design
The goal is to increase awareness and compliance about mandatory flu vaccines for Parma Hospital employees.
Concept and design are created with a modern and clean flair that adheres to brand standards while also being eye-catching, informative and organized.
The look is further applied to create handouts for the public regarding the hospital's policy for staff flu vaccine non-compliance.
The campaign successfully increased employee compliance by 30% compared to the previous year.
Logo + Art Direction + Collateral + Email Marketing
HealthiHer is a women's health and wellness membership program seeking membership growth focusing on women ages 35 through 65.
Logo + Branding Working with a 10-panel committee the program's logo identity is developed. The logo has a wellness-oriented feel with touches of femininity, while adhering to existing brand standards.
Vibrant pops of corals and pinks combine with contemporary photography to complement the HealthiHer brand identity across various marketing materials - including an extensive e-marketing campaign. These inviting and optimistic design aesthetics are effectively helping grow membership and event participation as a substantial increase is noted within a year.
Email Marketing A monthly email newsletter is designed to inform members about health news and trends and upcoming HealthiHer events, while also promoting membership benefits. The Monthly e-newsletter has steady above average open rates at 50.4% + (industry average is 22.7%). Membership increases by 55% between 2011 and 2012 through a cross-promotional media plan – successfully increasing participation and membership.
Print + Digital Collateral Comprehensive support materials are designed such as advertisements, brochures, handouts, mailers, rack cards, Power Point presentations and promo items to drive membership.
rack card: front and back
promotional give-away: recipe card set
monthly email newsletter
Art Direction + Event Design
"I want something that I can't find on Minted.com" is the first thing my client said when we talked about her wedding invitation vision.
We worked together and her vision came to life. Shannon's invitation set is rich in taupe and cream colors that complement the summer wedding's calla lily floral arrangements. Elegance and modernism are achieved through typography that fuses classic script and clean sans serif.
thank you card
Community Express Care
Logo + Branding + Art Direction + Collateral
Community Express Care was a chain of walk-in health care clinics located in Discount Drug Mart stores. The goal was to inform and promote the clinics this was achieved through design that cultivated a wellness-oriented and personable feeling.
The design was applied extensively throughout collateral materials such as print and online advertising, brochures, direct mailers and letters, flyers, handouts, an identity system and promotional products.
blood pressure card: front, inside and back
Art Direction + Collateral + Email Marketing + Event Design
The Parma Hospital 5K is part of a community wide Hermes race series. The goal is to create awareness and increase participation for all five races as well as the Parma Hospital race.
A series of print and online web ads, collateral materials and t-shirts are designed to promote the event – enticing runners and non-runners to put their athletic shoes on and raise money for the community.
The event helped raise over $7,000 for the community.
animated online ad for cleveland.com
MVP: My Value Physician
Logo + Branding + Collateral
MVP: My Value Physician, a program that promotes awareness about costly facility fees and represents over 930 independent physicians that do not charge them.
Complex information that needs to be explained clearly is given an infographics treatment to make it eye-catching and understandable.