Logo + Art Direction + Collateral
Harvest Moon is a fall fundraiser combining a golf outing and evening party. As a new event, it is important to explain the combination of an afternoon golf scramble and an evening party. The logo and design incorporates rich fall colors and modern informative icons while adhering to the Parma Hospital Foundation's brand standards.
Comprehensive print collateral designed for 2011's Harvest Moon and the Foundation's 2012 fundraiser helped successfully net 200% over previous years.