Forest City Brewery
Logo + Branding + Website Design +
Email Marketing + Art Direction
Forest City Brewery is a Cleveland-based microbrewery seeking a logo identity that honors the original early 1900s brewery and celebrates its 2014 modern revival.
Logo + Branding
The logo design fuses classic traditionalism and clean modernism with thoughtfully balanced serif and sans serif typography. The "O" is created with an illustrated hop icon that is artistically relevant to the mission of the brewery and also serves as an independent branding icon.
Vibrant green is utilized to represent the sustainability practices and hop plant color while complementing the classic black background.
Please visit forestcitybrewery.com to check out the website design.
An email marketing campaign was created to encourage supporters to contribute to Kickstarter and help fund the microbrewery. All three newsletters had open rates at 52.2% + (industry average is 22.4%). The email campaign was integral to achieving and surpassing the $22,000 Kickstarter goal in just 30 days.
email marketing campaign