Representing the mission of the organization while appealing to parents – a new PTA logo is developed. A modern yet playful look is achieved: Classic ABC blocks that kids love playing with (and parents love picking up) are paired with a fresh color palette along with a playful, yet clean typeface.

A new website that is modern and engaging is developed, while also being easy to navigate and responsive. It is built using a web-based platform that allows multiple members the ease of making edits. A sweet result: a 40% cost savings is achieved by restructuring the budget and selecting a new hosting service and email provider.

Events materials – from social media graphics to signage – is given a fresh, updated look using the new logo and brand guidelines. A 50% increase is noted in new member attendance at the annual Open House compared to previous years.