Logo + Art Direction + Collateral +
HealthiHer is a women's health and wellness membership program seeking membership growth focusing on women ages 35 through 65.
Logo + Branding
Working with a 10-panel committee the program's logo identity is developed. The logo has a wellness-oriented feel with touches of femininity, while adhering to existing brand standards.
Vibrant pops of corals and pinks combine with contemporary photography to complement the HealthiHer brand identity across various marketing materials - including an extensive e-marketing campaign. These inviting and optimistic design aesthetics are effectively helping grow membership and event participation as a substantial increase is noted within a year.
A monthly email newsletter is designed to inform members about health news and trends and upcoming HealthiHer events, while also promoting membership benefits. The Monthly e-newsletter has steady above average open rates at 50.4% + (industry average is 22.7%). Membership increases by 55% between 2011 and 2012 through a cross-promotional media plan – successfully increasing participation and membership.
Print + Digital Collateral
Comprehensive support materials are designed such as advertisements, brochures, handouts, mailers, rack cards, Power Point presentations and promo items to drive membership.