Logo + Art Direction + Illustration
+ Information Design
The goal is to increase awareness and compliance about mandatory flu vaccines for Parma Hospital employees.
Concept and design are created with a modern and clean flair that adheres to brand standards while also being eye-catching, informative and organized.
The look is further applied to create handouts for the public regarding the hospital's policy for staff flu vaccine non-compliance.
The campaign successfully increased employee compliance by 30% compared to the previous year.