practicality + creativity

It had to be the subscription to Rolling Stone magazine; during this time RS was at the height of its creative and experimental design reign. I would pore over the pages, cutting out the artwork to make school book covers and decorate school folders. 

And, it had to be the Duran Duran (yes, the Double D!) CD I bought with my allowance at Camelot music – $18 – that could have bought me half a pair of jeans at the Gap. Decisions, decisions. The CD artwork was a mesmerizing mélange of composite photography and experimental typography.

These events shaped my love for graphic design. At the time I didn't know what it was called, but I knew it was art that was also doubling as information – I loved the abstract creativity coupled with the concrete practicality. 

This passion developed into degrees and career experience in both graphic design and marketing. I specialize in a strategically focused + creatively driven approach – designing practical yet creatively divine communication solutions in print, web + social media